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Stop Guessing, Start Converting: Here are the Keywords to Use for Awareness,...
People think SEO is all about traffic. But I’m here to tell you that’s not the case. Yes, if you do it correctly, SEO should bring in lots of traffic. Ultimately, though, SEO is about revenue. It’s...
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Your Bounce Rate is a Lie. Here’s How to Force it to Tell the Truth.
Have you ever had a shockingly high bounce rate? I mean high — like, 90% or more? I see this all the time, even on my own site. But it doesn’t always worry me. Some people really panic when they see...
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5 Exit Overlay Strategies That Actually Work
You only have seven seconds to grab a visitor’s attention on your website. Seven measly seconds to relay your message, hook your reader, and convince prospects to trust you. No matter how brilliant...
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7 Lessons I’ve Learned from CRO Tests that Generate Hundreds of Millions of...
Conversion rate optimization is like the banana peel in those really cheesy video clips. It’s pretty obvious it’s there. We all see it. But we all know it will trip you up when you get too close to it....
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How Long Should I Run My A/B Test?
A/B testing is one of the most polarizing marketing tactics ever invented. It seems like everyone has an opinion on whether it works or not. So, where do I stand on the issue? Well, if you do it wrong,...
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Bounce Rate Analytics: How to Measure, Assess, and Audit to Increase Conversions
Your bounce rate can be such a scary number, right? It’s common knowledge that a high bounce rate is bad and a low rate is good. Every time you log into your Google Analytics account, it’s right there...
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How to Measure Individual Link and CTA Clicks On Each of Your Blog Posts
Everyone wants to build a high-converting CTA for their website that makes them tons of money. But the reality is that while a single element of your site may be the focal point, it’s not the only...
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Call Tracking Analytics: The Ultimate Guide to Tracking Offline Calls With...
The total number of calls to businesses has been growing and is only continuing to do so. The hotel industry still receives more than a quarter of their reservations from over the phone. And when...
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How to Use the Google Analytics New Custom Audience Report For Better...
On most sites, over 90% of visitors leave without converting. That’s an estimate for all traffic to your site. As bad as that might sound, the numbers are even worse for first-time visitors. You can...
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Why Good Site Architecture Is The Only CRO You Need
When you hear the words “site architecture,” the first thing that comes to mind is probably SEO. It doesn’t take much digging into SEO best practice to learn that Google loves a site with clearly...
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Why You Should Create Mobile Ads for Engagement (and Not Just Conversion)
Optimizing mobile ads is a tactic in almost every business owner’s toolbox. More often than not, the CTA on those ads is asking for a conversion of some sort. Maybe it’s a purchase, a subscription, or...
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How to Monetize Your Website Without Destroying Your User Experience
If you have a website that publishes content, you know there’s one thing that’s super important… monetizing your traffic. You’ve poured tons of time and effort into creating a great site, and there’s...
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9 Great Mobile App Analytics Tools
You’ve done the incredible—you’ve built an app and started marketing it. While congratulations are in order, making the app is just the first step on your path to app success. The next (and arguably...
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How to Use the Psychology of Color to Increase Website Conversions
Color wields enormous sway over our attitudes and emotions. When our eyes take in color, they communicate with a region of the brain known as the hypothalamus, which sends a cascade of signals to the...
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10 Alternative RSS Readers if You Still Miss Google Reader
The mid-aughts to early 2010s were the heyday for RSS feeds like Google Reader. It felt like everyone was using them. Then, in 2013, Google Reader was switched off, and their popularity has dwindled....
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How to Craft and Measure Profitable Funnel Conversions from Scratch
Get traffic. Build your list. Convert prospects. These are the goals of your sales funnel. To get the most out of your leads in each stage of their purchasing journey, you should have a funnel...
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The Complete Guide to Client Onboarding and Retention
You’ve signed a new client—congratulations. Now it’s time to start the client onboarding process and welcome the new client into the fold. This is the point where many companies drop the ball. After...
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19 A/B Tests You Should Run on Your Website
Conversion rate optimization isn’t an easy game to play, especially if you’re the new kid on the block. One of the best ways to improve CRO is by A/B testing features on your website. The real...
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How to Increase Page Speed
If a user clicks through to a page on your website and finds themself waiting more than a few seconds for your page to load, they are likely to leave your page and can cost you a conversion. Luckily...
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When Should You Use Progressive Web Apps?
The age of the smartphone opened up a whole new window for businesses to connect with their customers in an interactive way using apps. Because apps allow customers to interact with businesses from...
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